Written by Jeff Bullas
The art of the long conversation, the slow contemplation of the future of the planet over an extended meal and prolonged human concentration have maybe become so endangered that we don’t value depth of thought and long form communication anymore.
Dinner parties could soon become 15 minute events.
When YouTube started to become popular the videos were often 2-3 minutes. We were happy to stop and watch for a few minutes.
Now we are demanding videos that take short to a new level of shortness.
You can even see the trend with the Old Spice campaign. The original videos were up to 30 seconds long but as subsequent campaigns rolled out the videos were often as short as 15 seconds
Is content becoming too short and superficial?
Are we becoming consumers of the short and superficial or as we have experimented with online video and social media, have we discovered that short is indeed sweet and effective?
This fad for brevity can even be seen in the increasing popularity of TED Talks which are usually limited to 15 minutes or less.
It is all about getting your message out quickly with no repetition or redundancy before your viewer clicks away.
The rise of the 15 second video social network
To cater to this trend of brief content consumption we have seen the launch of social media platforms such as ”Viddy” that allows users to record 15 second video clips, add filters and post from their mobile device.
A sort of “Instagram for video”.
They have recently announced an app for the Android that complements the iPhone device support it enjoyed from day one.
The challenge for marketers is how can you use a platform such as Viddy to communicate and engage with their prospects and customers. Even companies such as General Electric (30,000 followers) are using the platform to share their ideas and inform viewers.
So what are 5 types of snack size content …
Originally Posted by http://www.jeffbullas.com